Sophie Frampton partnered with Hanna Andersson during a season of life as she prepared to welcome her second child. Through her motherhood and outfit styling content, she naturally showcased the brand’s soft, comfortable pajamas, creating an authentic partnership that resonated with her audience and fit seamlessly into her everyday routine. Every partnership should feel as seamless as this one, content easily able to fit into the creator's everyday, natural content. Sophie's content pillars aligned perfectly with the brand's goals of working with motherhood creators with an eye for quality products.